Articles in this issue:

• From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects

  Sanghak Lee

  Kitae Kim

  Yong J. Hyun

  and Byungho Park

• An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation

  Jonathan A. Jensen and Danielle Kushner Smith

• Team Identification in Esports: The Benefits of Localizing an Esports Team

  Yongjin Hwang

  Wil Fisackerly

  and Bob Heere

• Look What We Have Here: Exploring Brand-Related Sport Consumer Twitter Conversation Topics

  Liz Wanless

  Heather Kennedy

  Melissa Davies

  Michael L. Naraine

  and Ann Pegoraro

• Fan Networks in Women’s Sport: An Egocentric Analysis of Social Fans and IsoFans

  Matthew Katz

  E. Nicole Melton

  Risa F. Isard

  and Nola Agha

• Worth a Shot? The Impact of Athletes’ Vaccine Advocacy on Fan Attitudes and Behaviors

  Molly Hayes Sauder

  Michael Mudrick

  and Melissa Davies