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Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.
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Volume 54, Issue 5, May 2024
Table of Contents
Articles
Investigating the Strategic Interactions Among Gartner’s Eight Building Blocks of Successful Customer Relationship Management | ||
Subhasish Das, Amiya Kumar Mohapatra, Debasis Mohanty, Sharad Chaturvedi | 8 – 25 | |
Total views: 257 |
Exploring Product Return Behavior in E-Commerce : Insights from an Emerging Market Context | ||
Brajaballav Kar, Piyusa Pritiparnna Das, Sasmita Mohapatra | 26 – 44 | |
Total views: 170 |
The Effect of Social Media Influencers on Visit Intention in the Restaurant Industry | ||
Mohamad Bash, Anupam Bandyopadhyay, Munmun Patra Pahari, Subhajit Pahari | 45 – 61 | |
Total views: 358 |
Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework | ||
Shaon Sen | 62-79 | |
Total views: 242 |
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Dear Authors, Our Contact details have changed. Please note the updated email addresses. Please send your queries regarding subscriptions, request for renewal invoices, NEFT/RTGS payment details, claims for missing issues, or any other query of all our eight journals to : sub@indianjournalofmarketing.com AMC Indian Journal of Entrepreneurship (ISSN: 2581-7302) has been indexed in ICI Journals Master List 2018. Index Copernicus (ICV 2018 = 60.42) Indian Journal of Computer Science (ISSN: 2456-4133) has been indexed in ICI Journals Master List 2018. ICV 2018 = 79.27
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