Journal of Promotion Management
Volltext online seit: | Jg. 1, 1992 |
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Fachgebiet: | |
Schlagwort: | |
Webseite: | |
Verlag: | Routledge, Taylor & Francis Group |
Erscheinungsweise: | Volltext, Online und Druckausgabe |
Kosten: | kostenpflichtig |
ISSN (Onlineausgabe): | 1540-7594 |
ISSN (Druckausgabe): | 1049-6491 |
Anmerkung: | The Journal of Promotion Management will keep you up to date with cutting edge with applied research and planning in promotion management. It is designed for practitioners in advertising, public relations, and personal selling, as well as academicians, researchers, and teachers in these areas. |
ZDB-Nummer: | 2112907-1 |